Privacy policy
Last updated: June 9, 2025
This Privacy Policy describes how Belly Button Designs (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit our Site, use our services, or make a purchase from www.bellybuttononline.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve our Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
• Contact details including your name, address, phone number, and email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including your username, password, security questions and other information used for account security purposes.
• Shopping information including the items you view, put in your cart, saved into your account like loyalty points, reviews, referrals or gift cards, or purchases.
o Loyalty points/product reviews/referrals/gift cards saved
• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.
How We Use Your Personal Information
• Providing Products and Services. We use your personal information to provide and manage the Services in accordance with our contract with you. This includes processing payments, managing your account, fulfilling and shipping your orders, handling returns and exchanges, and sending service-related communications. The legal basis for this processing is to fulfil a contract with you.
We use Shopify to support our Site, including account functionality and payment processing. Shopify may process your personal data in accordance with its Privacy Policy and Consumer Privacy Policy. This may include linking your account with other Shopify services you use, but only where you have actively chosen to use those services.
• Marketing and Advertising. We may use your personal information to send you marketing communications by email, text message or post about our products, Services and promotions, in line with your preferences. We will only send you electronic marketing if you have given your consent, or if you are an existing customer and we are promoting similar products or services (the 'soft opt-in'). You can opt out of receiving marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly. We may also use your information to personalise the marketing you see on our Site and elsewhere online. This may involve using cookies or similar technologies, for more details please see our section on cookies below. The legal basis for this processing is your consent, or our legitimate interests in promoting our products and growing our business, where those interests are not overridden by your rights and freedoms.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are a UK or EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) UK-GDPR.
• Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective Services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) UK-GDPR.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
How We Share Personal Information
We may share your personal data with third parties in the following limited circumstances and only where a valid legal basis applies:
• Service Providers – With trusted vendors who process data on our behalf for the purpose of delivering our services (e.g. payment processors, IT support, fulfilment providers, cloud hosting). These activities are based on our legitimate interests or necessary for the performance of a contract.
• Marketing Partners – Where you have provided your explicit consent, we may share your information with selected marketing partners to send you promotional messages or show you tailored ads. They will use your data in accordance with their own privacy notices. You may withdraw your consent at any time.
• At Your Request – With third parties when you ask us to share your data, such as through integrations with social media or third-party tools.
• Corporate Group – With our corporate affiliates, where necessary for internal administration, reporting, or business operations, based on our legitimate interests.
• Legal or Business Obligations – Where required by law (e.g. court order or regulatory request), or as part of a merger, sale, or acquisition.
Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place, such as UK adequacy decisions or standard contractual clauses.
For more information on what personal data we collect and why, please refer to "How We Collect and Use Your Personal Information."
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We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or alteration. These include encryption, access controls, and secure servers. However, please note that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. We recommend that you do not send sensitive or confidential information to us via unsecured methods such as email.
We retain your personal information only for as long as necessary to fulfil the purposes we collected it for, including providing the Services, managing your account, complying with our legal obligations, resolving disputes, and enforcing our contracts. Where we no longer need to retain your data, we will delete or anonymise it. If you would like more information on specific retention periods, please contact us using the details below.
How and Where we Store your Data
We store your personal data on secure servers operated by us or our trusted service providers. This includes data stored in content management systems, order processing platforms, and cloud-based services that help us deliver our products and services to you.
Some of our service providers may store or process your data outside the United Kingdom, including in countries that do not have the same level of data protection laws as the UK. Where this occurs, we ensure that appropriate safeguards are in place, such as:
• The use of countries recognised as providing an adequate level of protection by the UK government; or
• The implementation of Standard Contractual Clauses (SCCs) or International Data Transfer Agreements (IDTAs) approved by the UK Information Commissioner’s Office, along with any supplementary measures as necessary.
We take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws. If you would like more information about how and where your data is stored, or about the safeguards in place for international transfers, you can contact us using the details provided below.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
• Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
• Right to Delete: You may have a right to request that we delete personal information we maintain about you.
• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below. If we are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office. If you reside in the EEA, you can find a list of the responsible data protection supervisory authorities here.
International Users
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of the UK, we will rely on recognised transfer mechanisms as set out in the “How and Where we Store your Data” section above.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at contact@bellybuttononline.com or contact us at The Studio, The Oakfield Centre, Harling Road, Sharston Industrial Area, Manchester, M22 4UX, GB.
For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.
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