Our Story

We are a unique British brand. Designing, making, selling luxury and trend-led greeting cards, stationery & giftware. In the pursuit of connecting people, spreading JOY, sharing LOVE and making everyone’s world a little BRIGHTER with a

Our ambition for over 25 years is to design elegant and beautiful greeting card ranges. It started off as an idea on a drawing board by our founder Rachel Hare, nestled in her Manchester studio. Rachel’s distinctive approach to design with hand drawn illustrations, graphics, a delicate and bold use of finish, combined with creative, relatable words and captions, all go to amplify the tactile nature of the greeting card, and has led to Belly Button Designs winning many an accolade, including the industry’s most prestigious Henries award.

We put a heart into our ART with paper and finishes that don’t harm the earth. Printing on FSC© certified paper and board, from sustainably managed forests, post consumer waste including giving coffee cups a second life to create the new. All our greeting cards are plastic free, we’ve designed sustainable packaging solutions and all our gift bags will be recyclable by 2023. Creating great partnerships and products, preserving our planet, our people and our brand for the next generation. That is at the heart of our art.

It’s easy to shop our cards, stationery & giftware online and across UK highstreets. From John Lewis, Selfridges, Harrods, to dozens of exclusive independent card and gift shops. To our very own beautiful card & gift boutiques in West Didsbury and Heaton Moor, the leafy suburbs of Manchester, that offer our special personalised card service. We also export to the USA, Canada, New Zealand, Australia and across Europe.

We are very proud, strong and grateful for the opportunity to do what we do.

Love Belly Button x


Our Burton Road boutique, found in West Didsbury, is the epitome of laid-back living with many of our customers returning time and time again for the personal service we offer and shine in.

240 Burton Road, Manchester. M20 2LW
Mon to Sat 10:30am-6:00pm
Sun 12:00pm-4:00pm
0161 434 4236


Our beautifully light and airy Heaton Moor boutique is full of gorgeous gifts and a huge collection of cards. This boutique is situated on the wonderfully vibrant Heaton Moor Road in the heart of the village.

155 Heaton Moor Road, Stockport. SK4 4HY
Mon to Sat 9:30am-5:30pm
Sun Closed
0161 442 2022